As stated above, Engagement includes all activity on the tweet: retweets, follows, replies, favorites, and all clicks from within the tweet. On the 'Tweets' tab, you can see Impressions, Engagements and Engagement Rate (Engagements divided by Impressions) for each tweet - both for paid and organic posts. What's the point in sharing content no one cares about or enjoys? Understanding which types of content and topics your audience members most enjoy can help drive your social marketing and content strategy. Your Twitter Engagement Rate is equal to your tweets' engagement divided by the number of impressions those tweets have made. Twitter engagement refers to the retweets, follows, replies, favorites, and click-throughs your tweets get - including the hashtags and links those tweets include. Now, find out how to use every element of your Twitter Analytics by jumping to each section listed below: You can access Twitter Analytics by tapping your profile and selecting 'Analytics' from the dropdown menu: Then, take a look at some of the free third-party analytics tools that give you a deeper dive into the Twitter performance metrics you want more information on. The good news is there's much more you can discover in your Tweet activity dashboard - you've just need to know where to look.īeyond the basic metrics, here are some incredibly important things you can discover about your Twitter account and audience using Tweet Analytics. Perhaps you've poked around the Twitter Analytics homepage and figured out you can track impressions and metrics by promoted or organic activity. Though users now have more insight into their Twitter account metrics, you might not be using this data to its full potential.

Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for Twitter Moments. When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users.

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